lad

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A founder-led digital design studio building the foundations ambitious companies grow from.

LAD brings strategy, design, and technology together to turn complex ideas into clear, connected brand systems, digital products and web experiences. We partner with bold and innovative companies to build the foundations they need to get started and keep growing.

Design: UI & UX Design; Product Innovation; Brand Identity; Prototyping; Motion; Art Direction
Strategy: Product & UX Strategy; Digital Transformation; Content Strategy; Brand Strategy; Research & Testing; SEO & Analytics
Technology: Creative & AI Tooling; Full-stack Development; CMS Implementation

One team, always on. We keep strategy, design and technology connected from the first idea to the final experience that enables thought-provoking work and faster momentum.

Senior thinking, hands-on throughout.: Our founders lead every engagement directly, keeping decision-making close and quality consistent from kickoff through delivery.
Built together, not passed along.: Strategy, design and technology work as one team so ideas stay intact as they move from direction to execution.
Make early. Learn quickly.: We use research, prototyping, AI and creative tooling to turn ideas into tangible experiences we can continuously test and optimize.
Your goals become our goals.: We work as an extension of your team with shared ownership and open collaboration to enable momentum that continues through launch and beyond.

Arietta Tetreault: Partner and Creative Director building digital experiences, tools, and brand systems for companies shaping the future of their industries. Guides teams to craft scalable, purposeful work that connects clarity with vision. Work includes OpenAI.com, Figma, Microsoft, and Spotify.arietta.com
Daniella Bloch: Partner and Strategy Director connecting brand strategy to the experiences that bring it to life. Helping organizations build cohesive, scalable ecosystems across brand, content, product and web, with work for Meta, OpenAI, Iru, Spotify and Epic Games.
Lauren Stephenson: Partner and Managing Director scaling complex client relationships, building high-performing teams, and driving sustainable growth. Pairs operational rigor with creative partnership for OpenAI, Meta, Spotify, Solana, and Nordstrom.

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A founder-led digital design studio building the foundations ambitious companies grow from.Case studies coming soon.

A founder-led digital design studio building the foundations ambitious companies grow from.Case studies coming soon.

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